Rumors have swirled about Apple bidding on the massive NFL Sunday Ticket bundle for out-of-market games, with a report just a few weeks ago stating that Apple, Amazon and Disney were all in the running.


According to Dylan Byers at Puck NewsApple is now seen as the “most likely winner” as Disney dropped the bid that could approach $3 billion a year.

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As I learned at Sun Valley, and in subsequent conversations this week with sources close to the talks, the deal will likely reach well over $2 billion a year – some sources with insight into the talks believe it could reach nearly $3 billion. . This effectively sidelined the cautious, ever-disciplined Disney, as its own bid came in at less than $2 billion. (Disney declined to comment.) Existing media partners, like Fox, Comcast and CBS, aren’t in the running either, I’m told. The race for the ticket was therefore between Apple and Amazon, and although nothing was signed or agreed, I had many reasons to believe that Apple is the likeliest winner of the coin toss – and not just because I’m told Apple’s Tim Cook and Eddy Cue met Goodell at Sun Valley.

Byers says Apple and Amazon are also considering deals for a domestic package of UEFA Champions League games that could cost up to $2.5 billion over six years.

Apple has just started dipping its toes into the live sports market, starting with a limited set of Friday Night Major League Baseball games this season, and recently announcing a 10-year deal with Major League Soccer. for global broadcast rights to all games, but it’s clear the company has significant ambitions as it seeks to increase its presence in the competitive market.

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