The founder of the celebrity-beloved “face-workout” that promises to sculpt, tone and lift 40 muscles in your face has shared the secrets of her beauty empire.
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Inge Theron is the founder of FaceGym, a revolutionary fitness and skincare brand dedicated to molding your skin and draining excess fluids with facial massages, stimulation, facials, and products.
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Ahead of its launch in Australia at Sydney’s flagship Mecca store, former beauty journalist Inge revealed how she came up with the idea for FaceGym.
“I was thinking about the body, the gym and the endless benefits we see for our muscles and our skin when we exercise regularly,” she told Makkah.
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The founder of the celebrity-beloved “face-workout” that promises to sculpt, tone and lift 40 muscles in your face has shared the secrets of her beauty empire (photo by Inge Theron of FaceGym)
FaceGym is a revolutionary skincare fitness brand dedicated to molding your skin and draining excess fluids through facial massages, stimulation, facials, and products (before and after).
And I thought, “Why don’t we do the same for our faces, too?” Our face is made up of more than 40 muscles. If you constantly train your facial muscles, this can help prevent sagging.
She added that she wants people to realize that the muscles in our faces are “the same” as the muscles in our bodies, and if you need a fitness routine for them as you do for your fitness.
Enter FaceGym.
The revolutionary concept sees a facial esthetician – or “face trainer” – perform a series of sculpting movements that tone and tighten your face while you sit and relax for over 45 minutes or an hour.
Facials include tools including a mini yoga ball ($45) for the face and a high-performance multi-sculpting contour tool ($89), which is like a Gua Sha tool that seeks to rid your skin of excess fluid and leave it looking slimmer. More plump and refreshed.
There are also hyaluronic acid microneedling tools ($98) designed to help resurface skin and inject a glow.
Facial treatments are not painful and there is no downtime. They just ‘work’ the muscles in your face to ensure your skin looks as radiant as possible.
The revolutionary concept sees a facial esthetician – or ‘face trainer’ – perform a series of sculpting motions that tone and tighten your face while you sit and relax for over 45 minutes or an hour (pictured before and after).
Since launching FaceGym several years ago, it has gone from strength to strength and is now being used by a number of celebrities on the red carpet (pictured before and after)
Since launching FaceGym several years ago, it has gone from strength to strength.
She now has a celebrity client base including Lizzo, Kaia Gerber, Nicole Kidman, and Elizabeth Olsen — who all swear by getting ready to hit the red carpet.
Meanwhile, thousands of photos shared on Instagram show how effective it is at banishing redness and puffiness and showing off your best skin yet.
Signature movements include ‘knuckle, pinch and whip strokes’ – all designed to help encourage collagen, stimulate skin and boost radiance’ (pictured)
Like a gym workout, the facial begins with a warm-up designed to boost circulation and “start the muscles,” before cardio and then cool down (pictured before and after)
Inge described exactly what a FaceGym facial entails:
There is also a range of skincare products and tools to purchase (pictured).
She told Makkah Al Mukarramah, “We provide deep tissue muscle treatment to help train the facial muscles, with the aim of lifting, sculpting and tightening the face like never before.”
Signature moves include “knuckle, pinch, and skin strokes”—all designed to “help stimulate collagen, stimulate skin, and increase radiance.”
Like a gym workout, a facial begins with a warm-up designed to boost circulation and “jump the muscles.”
This is followed by a cardio workout, where you’ll get a heartbeat that Angie said is “just like running on a treadmill at the gym.”
Finally, she finishes with a relaxing smoothie with “softer wiping and drying motions.”
“Celebrating and embracing aging is a big part of our spirit,” said Angie.
This is the reason for the emergence of the brand. I always say we’re not in the beauty industry, we’re in the confidence-boosting industry—and that includes all ages. It’s never too late to start adding a facial massage to your daily skincare routine.”
For more information about FaceGym in Mecca, please click here.