RACING

Formula 1 strengthens its presence in Brazil with the renewal of Bandeirantes until 2025 and a strategic partnership with Claro to offer F1 TV to its subscribers

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Formula 1 today announced it will be increasing its presence in Brazil after agreeing a renewal with Bandeirantes (Band) for a further three years spanning the 2023-2025 seasons, for the exclusive sports broadcasting rights in Brazil. In addition, F1 and Claro Brasil, a representative company of América Móvil in Brazil, announced a new strategic distribution agreement that will make the telecommunications company the exclusive distribution partner of F1 TV Pro in the country.

Since the return of F1 to Band in 2021, the broadcaster has been a major factor in the growth of the sport in Brazil, with significant investment in high quality production and comprehensive content across TV and digital platforms, led by an extremely experienced presentation team.

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Throughout the term, all qualifying sessions and Grands Prix will be broadcast live and unencrypted on Rede Bandeirantes. BandSports will also continue to transmit all sessions from each race weekend until the end of the 2025 FIA Formula 1 World Championship, meaning fans in Brazil will never miss a moment of the action.

For those looking for even more content beyond the racetrack, F1 TV Pro is F1’s dedicated over the top (OTT) subscription video platform and from July will be available to Claro customers. Brasil, who can pay for the subscription through their postpaid bills. It’s part of a partnership between Formula 1 and América Movil, Latin America’s largest telecommunications service provider, with more than 360 million customers in 18 countries.

F1 TV Pro offers live and on-demand coverage of every F1 session, as well as live access to the 20 drivers’ on-board cameras and team radio channels, session replays and highlights, live streaming of every F2, F3 and Porsche Supercup session, and a library spanning over 2,000 hours of archive and feature film programming. The platform was revamped in 2021 and is now more accessible than ever, with the release of the service on major big-screen platforms improving the viewing experience for Formula 1 fans around the world.

Ian Holmes, Director of Media Rights and Content Creation, Formula 1, said:
“Formula 1 has always had a significant presence in Brazil and an illustrious history associated with the country, so it is fantastic that through these agreements we are able to make the sport as widely accessible to as many fans as possible. We are thrilled to be working with Band for another term and continuing the impressive growth we have witnessed over the past year and are able to combine their free coverage with the addition of the Claro partnership which allows the most avid fans to access even higher levels of archival and original content.

Denis Gavazzi, Sporting Director of Grupo Bandeirantes de Comunicação, said:
“We are extremely satisfied with the agreement. Formula 1 is the main sporting product of Grupo Bandeirantes. I believe that the continued partnership between Band and Formula 1 is the result of the good work done from last year until now. It is important to emphasize that Band and Formula 1 are partners in Brazil and will always work together for the growth of the category in our country. »

Rodolfo Schneider, National Content Director at Grupo Bandeirantes de Comunicação, said:
“The group has the DNA of sport. It has always been and continues to be the sports channel in the memory of Brazilians. The arrival of Formula 1 reinforced this pillar and became a great success. The numbers prove it. We have a brilliant team covering the whole season and we have room in the Group’s vehicles to treat Formula 1 to the size it deserves and the viewers want.

Marcio Carvalho, Marketing Director of Claro, said:
“Motorsport represents one of Claro’s key marketing assets, positioning our products and services around performance, technology and innovation. We have a track record of sponsoring drivers and racing teams, like Sérgio Perez, Pietro Fittipaldi and Red Bull Racing. Additionally, Claro supports Band as a broadcast sponsor. We are now launching the F1 TV Pro streaming service, cementing our position as the largest content hub in Latin America. Claro customers and motorsport fans will have access to all the emotions, with the greatest convenience, by being able to add F1 TV to our connectivity and entertainment services, allowing them to watch and interact with F1 at the home, through the largest broadband platform in Brazil, and anywhere else on their smartphones, enjoying the best quality of our mobile network, the fastest in the country.

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