Jason Gore hired by PGA Tour to be ‘player advocate’, reports directly to commissioner


The Prince of Pinehurst heads for Ponte Vedra beach.

Veteran PGA Tour pro Jason Gore, 48, has been named the PGA Tour’s senior vice president, player advisor to the commissioner in a decision announced Friday. According to the announcement, “Gore will serve as a player advocate who will continue to strengthen the relationship between the Tour and its members.”


“We are thrilled to welcome the Gores back to the Tour and know that Jason’s work will have a profound impact on our efforts to continually serve our players and elevate our organization,” Commissioner Monahan said in a memo. “Adding his perspective and experience in conjunction with our team’s existing knowledge will go a long way toward this next chapter of Tour success.”

Gore, who won both the PGA Tour and the Korn Ferry Tour during a two-decade playing career, has spent the past three years in a similar role with the USGA as general manager, relations with the players, a role that was created to open the lines of communication between the players and the association. He was credited by everyone from Phil Mickelson to Rory McIlroy with improving the tenuous relationship that existed between the blue coats and tour pros.

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“I think how contentious the relationship was between the players and the USGA, so much so that in 2013 there was massive talk of a player boycott at Merion, right?” McIlroy said after posting a second straight 68 in the BMW Championship. “It’s done a full 180. It’s probably, I would say, if you ask the players I’d say it’s probably one of the top two majors now in terms of the treatment of players and the feedback they can give and Jason was a big part of that and the team that kind of worked with Jason as well.

McIlroy was asked if the PGA Tour needs the voice of a former player in the Tour’s senior leadership.

“I think so. We’re not looking for ex-players to run this. Players are players and management is management and they’re executives and they’re trained to run businesses and run – that’s not what we’re doing,” he said. “I think Jason is coming back into the fold, especially with everything that’s going on in the world of golf right now, I think it’s really – I’m surprised that the USGA let him go because he’s so good, but he’s a great addition to the tour.”

Gore’s seven Korn Ferry Tour victories are the most in the history of this circuit. That includes three victories in 2005, the same year he won the PGA Tour’s 84 Lumber Classic and played in the final group of the US Open at Pinehurst Resort, where he was nicknamed the Prince of Pinehurst. He was also a member of Pepperdine’s NCAA title team in 1997 and represented the United States in that year’s Walker Cup.

According to the announcement, Gore will report directly to the Commissioner and will spend his first days in his new role helping the Commissioner and Tour senior management develop long-term player-focused strategies that align with the unique needs of Tour players. . Monahan called the move “an important part of our evolution to further integrate our players into Tour activities.”

USGA general manager Mike Whan called Gore “everything you would hope for in a teammate – knowledgeable, helpful, dedicated and fun to be around.”

McIlroy noted that the Tour’s business needs will require Gore to catch up.

“I’ve only been on the board for a year, but I mean, the whole management team came to my house and spent four or five hours with me, just to show me all the activity of the Tour and trying to help me figure out how everything works,” McIlroy said. “So it’s been a massive education for me this year, and I’m still trying to figure it all out.”

McIlroy added: “Jason can take ideas from the players and maybe articulate them better to Jay and his management team, the board and everything else. Again, he’s an advocate for the players. He wants to do his best to make players as happy as possible, and that’s a nice addition.

The story originally appeared on GolfWeek