Larry’s Hard Lemonade reunites with Brandonbilt Motorsports at Daytona


Larry’s Hard Lemonade will return to sponsor Brandon Brown at Daytona. Image courtesy of Brandonbilt Motorsports.


Brandonbilt Motorsports (BMS) today announced the return of Larry’s Hard Lemonade as title sponsor of Brandon Brown’s #68 Chevrolet Camaro in this Friday’s NASCAR Xfinity Series (NXS) race at Daytona International Speedway.

After an eight-month hiatus, Brandon Brown and Larry’s Hard Lemonade are set to make their 16th NXS start as the driver and title sponsor duo. What started as a single-race primary sponsorship at the 2020 NXS season opener at Daytona, quickly grew into a successful multi-race program that won a total of two Top-5s and seven Top 10. The partnership also enjoyed its first-ever NASCAR win when Brown took the checkered flag in his #68 Larry’s Hard Lemonade Chevrolet Camaro at Talladega Superspeedway on Oct. 1, 2021. After their win, the partnership seemed destined for long-term growth. Term and Success. Unfortunately, that growth was slowed after Larry’s Hard Lemonade released an official statement on January 6, 2022, announcing his departure from Brandonbilt Motorsports.

“Many believe that Larry’s Hard Lemonade pulled their sponsorship of Brandon Brown because of a disagreement between Brandon and myself, but that’s something I would like to address as untrue. Shortly after our win in Talladega, he there were a handful of new affiliates to the team that I felt were influencing some team decisions in ways that I didn’t agree with – and for that reason alone, that’s what ultimately led to Larry’s Hard Lemonade’s decision to withdraw its sponsorship,” said Vic Reynolds, owner of Larry’s Hard Lemonade. “I recently became aware of the impact our sponsorship termination has had on Brandon after he Read an article that said he would be out of No. 68 for the majority of the remaining 2022 NASCAR Xfinity Series races, due to a lack of sponsorship funding that stemmed from speculation about Brandon’s character. the heart to read because I know that Bran don is a talented racing driver and a wonderful human being, whose character has been challenged by past decisions that were beyond his control.

Reynolds went on to say, “You can do a thousand great things, but just one spot on the radar can dramatically affect your whole life. That’s something I personally understand, as well as what it’s like to have a second chance – and I’m convinced Brandon deserves the same opportunity to continue striving for greatness.So the decision has been made to resurrect our race-winning paint scheme from Talladega for this Friday’s NASCAR race at Daytona in the USA. “Hope to give it new meaning. Instead of people associating it with events of the past, I hope it will now be seen as a representation of new beginnings and a fresh start.”

Brandon Brown and Larry’s Hard Lemonade head to Daytona International Speedway with an NXS-best finish of sixth at the World Center of Racing and look to make it back-to-back superspeedway wins as the two haven’t teamed up for a superspeedway event since winning. in 2021 in Talladega.

“I can’t wait to get back to Daytona (International Speedway) this Friday and have the opportunity to compete again with Larry’s Hard Lemonade. We have a great superspeedway record together – especially with the car we’re bringing to Daytona, because it’s actually our race-winning Talladega (Superspeedway) chassis, #007, which we’ve decided to retire from his retirement this weekend for the special occasion,” Brown said. “I’m grateful to Vic (Reynolds) and Larry’s Hard Lemonade for continuing to support me through the ups and downs of my racing career. They’ve been a huge part of getting me to where I am today, and for that, I will be eternally grateful to them.

“Winning last year with Larry’s Hard Lemonade was a dream come true. It’s a goal that every race car driver has from the moment they start racing, but not all of us are lucky enough to have that dream come true,” continued Brown. “As for this Friday’s race at Daytona, I would love nothing more than to make this dream of winning a reality for the second time and take Larry’s Hard Lemonade, Zero FG Energy and Fast Lane Media, Inc at Victory Lane with me as all three will be on the car and helped me through the hardest financial time I’ve ever had in racing.And since we race in ‘The Sunshine State’, that I know this is a market that Larry’s Hard Lemonade is looking to explore, I hope someone will hear our story and help me make their goals a reality – much like they did for me.

The No. 68 Larry’s Hard Lemonade Chevrolet Camaro will make its 2022 NASCAR Xfinity Series debut on Friday, August 26 for the Coca-Cola Powered Wawa 250 at Daytona International Speedway, with coverage airing live on USA Network at 7:30 p.m. ET.

—Brandonbilt Motorsports—