When it comes to watching professional golf tournaments on TV, everyone is critical.
This is worth double for the majors. On a crazy Saturday with a bunch ranking, Tommy Roy, NBC’s chief golf producer, faced the difficult task of showing the drama unfold. Where was local guy Keegan Bradley? Why was the last group, with Collin Morikawa sputtering, ghosted? How many “Playing Through” ads might we see?
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The complaints on social media were plentiful, and we’ll get to that, but first some applause needs to be dished out. Watching the early morning broadcast around six hours before the final group kicked off offered great insight as analyst Arron Oberholser explained the risk-reward challenge of the tee shot at 18 with help from Justin Leonard in the stand. About 10 hours later, defending champion Jon Rahm entered the left fairway bunker that Oberholser had warned viewers against and hit the lip with his second shot, eventually double bogeying and squandering his lead. If you watched this segment, you were prepared for Rahm’s 18th hole disaster.
Another highlight was a segment with former caddy-turned-analyst John Wood, who took viewers inside the footage book and explained the ins and outs of how a caddy prepares in order to helping his player that the casual viewer probably didn’t know. No Laying Up also pointed this out on social media.
Looks great on other John Wood caddy segments like this.
Most people watching have no idea how shopping carts actually work and how much work goes into their craft. It was a great snippet in a specific hole. pic.twitter.com/3p8kQ59Osb
— No LayingUp (@NoLayingUp) June 18, 2022
Wood also proves to be a good foot soldier and helped viewers understand how, on a windy day, the course turned into a fast, firm test that led to skyrocketing scores in the afternoon.
“I’m 220 yards from that green and I could hear that ball bouncing like I was beside it,” he said. “These [greens] are firming up.
Another strong point: 4D replays. It’s sponsored content, but these visuals are a significant improvement over the days of CBS’s Peter Kostis and Minolta Biz Hub Swing Vision, although I’d take Kostis smashing the swings on NBC’s Paul Azinger n any day. It’s like swing nerds can really learn something by watching the best players in the world through this technology.
Alright, I promised a roundup of some of the show’s most scathing reviews on social media and the reactions were fast and furious in real time. Golf News Net’s Ryan Ballengee summed up the fan divide and viewing experience in a nutshell in his tweet.
Twitter: Show Golf
NBC: We got you, fam. Here are 45 whole seconds of golf shots that have already happened.
—Ryan Ballengee (@RyanBallengee) June 18, 2022
I’m going off on a limb here, but I’m pretty sure the “market research” deepfriedegg refers to below doesn’t exist.
I want to see the market research these networks must have that suggests golf fans hate watching real golf.
– fried egg (@deep_fried_egg) June 18, 2022
There have been several complaints that various players have occasionally participated in the witness protection program during the telecast and have not been seen for extended periods of time, including this tweet from Josh Babbitt, wondering what happened to Bradley .
Keegan Bradley is tied for 4th, although he’d probably have to bring his own camera and livestream to social media if you wanted to see him.
—Josh Babbitt (@JB_THPGolf) June 18, 2022
This tweet from DJ Piehowski of No Laying Up made me laugh. NBC likes to brag about how it shows every player on the court because if they’ve earned a spot on the court, they deserve to be shown. Piehowski took a playful jab at too many commercials (in his defense, NBC is shelling out a lot of money in rights fees and they have to pay the bills) and I can confirm that Mike Tirico didn’t actually say that… but, oh , if he did!
Mike Tirico: “Our production team told me that with this Cadillac ad, we continued our US Open tradition of showing an ad from EVERY brand in the country.”
— DJ Piehowski (@DJPie) June 18, 2022
No Laying Up could be accused of hoarding its multiple tweets, but that doesn’t mean the takes are fake.
Commercial
A putt
LIV speech for five minutes
CommercialThe fans are already losing.
— Summits5 (@sumbets5) June 18, 2022
All this is such a goal. There are so many house ads for the USGA and promoting NBC programs that no one wants to watch.
— No LayingUp (@NoLayingUp) June 18, 2022
In a day that was one of the biggest middle fingers for golf fans in a time filled with them, they made just three shots between commercial breaks in the final hour of coverage.
They’re not even a little sorry about it.
— No LayingUp (@NoLayingUp) June 18, 2022
Last but not least, Geoff Shackelford couldn’t help but point out that commercials didn’t slow down when television broadcasting peaked.
Based on this last half hour or so of @usopengolf, NBC did not preload commercial inventory today. What a sad treatment of our national championship.
— Geoff Shackleford (@GeoffShack) June 18, 2022
The good news is that Golf Twitter can breathe a sigh of relief: Sunday’s latest broadcast time is presented ad-free thanks to the good folks at Rolex. There is still one round to go and with a tight and star-studded standings, we are bound to have some drama on Sunday. And maybe free golf: every championship held at the Country Club has been settled in the playoffs. Enjoy the final round starting at 9 a.m. ET on Peacock, moving to USA Network at 10 a.m. and finally to NBC at 12 p.m. ET. Let’s have a day.