Harrison Burton, Wood Brothers Racing to honor Ford and Lincoln senior technicians for 20 years. Picture of Wood Brothers Racing.
Ford and Wood Brothers Racing are excited to welcome 153 senior Ford and Lincoln technicians as special guests at the upcoming Firekeepers 400 at Michigan International Speedway. The race is the cornerstone of the Motor City Homecoming weekend which celebrates technicians who have achieved 20-year-old senior master status in 2019 or 2020.
The 20-year-old senior master technicians will be honored by having their names on the sides of the No. 21 Motorcraft/Quick Lane Ford Mustang driven by Harrison Burton. It will be the first time since 2019 that technicians will be able to attend the race which rewards their loyalty to Ford.
Ford Service Engineering Operations (Ford SEO) partners with Ford Motorcraft to reward automotive technicians who have dedicated themselves to providing excellent service at Ford and Lincoln dealerships across the United States. To earn Ford Senior Master Tech status, technicians complete more than 600 hours of training and must have five years of service with a Ford dealership. To maintain their Senior Master status, these technicians have completed all new mandatory training and two elective courses per year for the past 20 years.
Motor City Homecoming weekend begins with a welcome dinner hosted by Ford Motor Company executives. There is also an exclusive recognition ceremony at Ford Field. To end the weekend, the technicians see their names on the #21 Ford Mustang competing in the NASCAR Cup Series race at MIS.
“We are thrilled to bring back this memorable experience for our 20 years of senior master technicians,” said Elizabeth Tarquinto, technical service operations manager, Ford Customer Service Division (FCSD). “The partnerships we have with Motorcraft/Quick Lane Racing and the legendary Wood Brothers team make this very special. We thrive as a business on the excellent service our technicians provide.
FCSD – best known to fans for its Motorcraft and Quick Lane brands – uses its NASCAR and NHRA racing programs to reward technicians at different levels of their careers with VIP hospitality events.
Additionally, FCSD uses its NHRA racing program to actively recruit the next generation of automotive technicians. As a co-sponsor of NHRA’s Youth & Education Services program, Ford Dealerships meet and educate more than 30,000 students nationwide about career opportunities for technicians. The program resumes Labor Day weekend at the NHRA Camping World Drag Racing Series race in Indianapolis.
“Technicians are critically important to our dealerships, so we use our highly visible racing programs to do two things, reward the technicians we have and promote our need for more technicians,” said Gina Scappaticci, Head of the engagement of dealers and distributors for FCSD. . “To retain the technicians we have, we provide access to ongoing training, set achievable goals, and offer rewards, such as race hospitality events, when those goals are met. At YES Program recruitment events , we express to students that becoming a technician has long-term viability as a career. We share how we are actively helping young technicians receive the training they will need to service gasoline, diesel, and electric vehicles.”
Ford estimates that there is a need for more than 80,000 automotive technicians each year in the industry. He has collaborated with NHRA’s YES program since 2018. In 2022, there are 13 YES events, with six taking place this fall. Students who attend have a full morning of activities and hear a special message from Motorcraft/Quick Lane Funny Car driver and third generation Ford dealer Bob Tasca III. Students also meet with local Ford dealerships to discuss immediate opportunities and technician career paths.
Ford offers many career entry opportunities as a Ford/Lincoln Technician through NewFordTech.com. High school students interested in becoming Ford or Lincoln automotive technicians have the opportunity to continue their education at more than 75 post-secondary training centers across the country, including the Ford Automotive Student Service Educational Training (ASSET) program and the Ford Accelerated program. Credentials Training (FACT) .
– Race of the wooden brothers –